Nintendo's has been shooting down talk of Apple's and the threatening to take customers away from the and Wii.

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Fils-Aime was tearing down recent comparisons between the two companies business models claiming that was 'not having an impact on Nintendo'.

Fils-Aime commented: "I've seen data that suggestions that while consumers are constantly downloading Apps, they play with them for a few times and then they are moving on to the next thing. Clearly it doesn't look like their platform is a viable profit platform for game because so many of the games are free versus paid downloads."

He went on to say that were far stronger on the software side of things. "If our games represent a range between snacks of entertainment and full meals depending on the type of game," added Fils-Aime. "Apple's aren't even a mouthful, in terms of the gaming experience you get."

Thanks Kotaku.

By Ewan Aiton